Blue Focus(SZ:300058) Xin Lang Cai Jing·2026-02-05 12:24Core Insights - The article highlights the successful inclusion of the AI creative work "When the Wind Rises" by New Blue Digital Group in the "2025 CASE 100" innovative marketing cases, showcasing the integration of AI and creativity in marketing strategies [5][10]. Group 1: Company Initiatives - New Blue Digital Group launched the AI creative brand "Blue Multi-Brain Box" in August last year, aiming to create a new paradigm of "AI + creativity" and reconstruct the creative ecosystem [4][9]. - The brand's first promotional video, "When the Wind Rises," emphasizes the core belief that "creative obsession never fades," responding to market expectations for innovative content forms and communication methods [4][9]. Group 2: Industry Recognition - The "2025 CASE 100" selection, organized by Advertising Gate, focuses on innovative practices in new narrative methods, experiences, forms, tools, and scenarios, highlighting representative cases with breakthrough and discussion value in complex marketing environments [5][10]. - The work "When the Wind Rises" is recognized for its artistic approach to exploring creative expression through AI, reflecting New Blue Digital Group's ongoing exploration of the relationship between creativity and technology [6][11].