Globenewswire·2026-02-05 13:00Core Insights - Teads has partnered with Google TV to significantly expand its connected TV (CTV) HomeScreen ad inventory, now reaching over 500 million unique TV devices globally [1][4] - This partnership allows brands to access high-attention placements on Google TV, enhancing their visibility in major markets like the US and UK [1][2] Company Strategy - The collaboration aims to drive impactful results for clients by combining Google TV's extensive reach and premium supply with Teads' creative and omnichannel capabilities [3] - Teads Studio, the company's in-house creative team, optimizes storytelling across screens, turning standard video assets into dynamic, interactive experiences [3] Campaign Performance - Teads has successfully activated over 4,000 CTV HomeScreen campaigns since its launch in 2023, with notable brands like Cartier, Nestlé, and Air France participating [4] - A case study with Michelin demonstrated the effectiveness of high-quality creative in premium CTV environments, resulting in a +7% increase in brand favorability, +8% in perception of safety, and +6% in brand consideration [3]