年货消费观察：年夜饭“轻开火”模式走俏，“智能化”年货受欢迎

Group 1 - The core viewpoint of the report highlights the diverse consumer choices in the "New Year goods" market, driven by trends such as "light cooking" for New Year's Eve dinners and the popularity of local specialties and smart home products [1][2][7][9] - From January 16 to 29, the transaction volume of New Year's Eve dinner-related products increased by 92%, with popular items including seafood gift boxes and traditional dishes that require minimal preparation [2][6] - The sales of local specialty products exceeded 10 million orders during the New Year period, reflecting a 53% year-on-year growth, with items like sea cucumbers and camel milk powder gaining popularity [7] Group 2 - Smart home appliances saw significant growth, with orders for window-cleaning robots increasing by 209% and overall smart device sales rising by 72% due to consumer demand for home upgrades [9] - The trend of non-heritage and traditional products is on the rise, with orders for heritage-related items increasing by 43% and sales of time-honored brands growing by 70% [11] - Pet-related products also experienced a surge, with sales increasing by 83%, indicating a growing trend of including pet supplies in holiday preparations [13]