Snap(US:SNAP) ZACKS·2026-02-05 13:55Core Insights - Snap (SNAP) reported fourth-quarter 2025 earnings of 3 cents per share, exceeding the Zacks Consensus Estimate of a loss of 2 cents, and up from earnings of 1 cent per share in the same period last year [1] - Revenues increased by 10.2% year over year to $1.72 billion, surpassing the Zacks Consensus Estimate by 1% [1] Revenue Breakdown - North America, accounting for 60% of total revenues, saw a 6% year-over-year increase to $1.03 billion [2] - Europe, representing 20% of revenues, experienced a 19% rise to $341 million [2] - Revenues from the Rest of World (ROW), also 20% of revenues, reached $350 million, up 16% year over year [2] - Average revenue per user (ARPU) rose 5% year over year to $3.62, with North America and Europe seeing increases of 12% and 20%, respectively [2] Subscription and User Engagement - Other revenues, primarily from Snapchat+ subscriptions, surged 62% year over year to $232 million, with an annualized run rate exceeding $928 million [3] - Snapchat+ subscribers reached 24 million, reflecting a 71% year-over-year growth [3] - Global daily active users (DAU) reached 474 million, a 5% increase year over year, although there was a loss of three million DAU quarter-over-quarter [4] Advertising Performance - Revenues from In-App Optimizations grew 89% year over year, driven by advancements in app models and new immersive formats [7] - Dynamic Product Ads revenues increased by 19% year over year, supported by large advertisers and a shift from static to dynamic solutions [7] - Sponsored Snaps click-through rates grew 7%, and click-through purchases increased 17% from Q3 to Q4 [8] Financial Metrics - Total active advertisers increased by 28% year over year, aided by improved onboarding and campaign workflows [10] - Cost of revenues rose 5% year over year to $702 million, while adjusted EBITDA increased by 29.6% to $358 million, with an adjusted EBITDA margin expansion of 3 percentage points to 21% [11] Cash Flow and Balance Sheet - As of December 31, 2025, cash, cash equivalents, and marketable securities totaled $2.9 billion, down from $3 billion as of September 30, 2025 [12] - Operating cash flow was $270 million, compared to $146 million in the prior quarter, and free cash flow was $206 million, up from $93 million [12] Future Guidance - For Q1 2026, Snap expects revenues between $1.56 billion and $1.6 billion, indicating a year-over-year growth of 9-12% [13] - The company projects adjusted EBITDA between $205 million and $245 million, with low double-digit revenue growth anticipated for 2026 and an adjusted EBITDA margin expansion of approximately 500 basis points compared to full-year 2025 [13]