Reach Selects DeeperDive From Taboola, Gen AI Answer Engine Built for the Open Web, to Connect Readers with Timely, Contextual Answers for Topics They Care About

Core Insights - Taboola has partnered with Reach to implement DeeperDive, a Generative AI answer engine that enhances user engagement on publisher websites [1][6] - The adoption of DeeperDive by major publishers aims to combat challenges posed by Generative AI-powered search engines that scrape content, affecting traffic [2][3] Company Developments - DeeperDive has been adopted by several leading publishers since its launch in 2025, including Gannett, India Today Group, and BuzzFeed Asia [3] - The technology allows readers to ask questions and receive instant answers sourced from trusted journalists, enhancing the user experience [4][5] Industry Trends - Publishers are increasingly seeking innovative technologies to maintain competitiveness and reader engagement in a rapidly evolving digital landscape [2][5] - DeeperDive is designed to provide smarter, more diverse answers, leveraging real-time insights from over 600 million daily active users across a network of 9,000 publisher partners [7] Monetization Opportunities - DeeperDive presents new monetization channels for publishers by integrating contextually relevant, high-intent ads into AI-powered results pages, creating commercial opportunities while maintaining user experience [7]