Ibotta's 2026 State of Spend Report Reveals 62% of Shoppers Now Choose Price Over Brand, Shaping How CPG Brands Drive Trial and Loyalty

DENVER--(BUSINESS WIRE)--Ibotta, Inc. (NYSE: IBTA), the performance marketing platform for promotions, today released its third annual State of Spend report revealing that while consumers feel less direct impact from inflation, they remain firmly focused on value. At the same time, brand loyalty continues to weaken, signaling a fundamental shift in how consumer packaged goods (CPG) brands acquire and retain their customers. Rather than turning to pre-inflation shopping habits, consumers have so. ...