长沙重拳规范房地产信息发布 划定自媒体“红线”守护市场秩序

Core Viewpoint - The Changsha Municipal Housing and Urban-Rural Development Bureau, along with other departments, has initiated a joint action to regulate real estate platforms and self-media behavior, focusing on five categories of illegal activities in the real estate sector [2][5]. Group 1: Regulatory Actions - A joint action was launched in January to address issues related to real estate self-media accounts, online platforms, and real estate agencies, targeting five types of illegal activities [2]. - The action utilized a dual approach of "online monitoring + offline verification," scanning over 6,000 accounts and reviewing more than 11,000 pieces of information [2]. - Significant improvements were noted, including a marked increase in the verification rate of real estate agency listings and a reduction in complaints related to false promises and unlicensed operations [2][6]. Group 2: Negative Behavior List - The Changsha Real Estate Agency Association released a "Negative Behavior List" outlining four major categories and 20 prohibited behaviors for real estate self-media operations [5]. - Prohibited actions include fabricating policies and false information about housing prices, misleading marketing practices, and malicious defamation of specific companies or projects [5]. - The association will implement a range of self-regulatory penalties for entities engaging in listed negative behaviors, from warnings to public disclosure of high-risk status [5]. Group 3: Future Oversight - The Changsha Municipal Housing Trading Management Center plans to enhance market supervision and industry guidance, establishing a mechanism for tracking problem rectifications [6]. - Regular reviews will be conducted to ensure compliance and promote orderly professional conduct within the industry [6].