川味儿好浓！MUJI無印良品在成都搞了一场“在地”实验

Core Viewpoint - MUJI is strategically revitalizing its presence in China by reopening its flagship store in Chengdu, marking the 20th anniversary of its entry into the mainland market [1] Group 1 - The Chengdu store has been a part of the local community for 11 years, indicating its significance beyond just a retail outlet [1] - The reopening is not merely a renovation but a symbolic move to deepen the brand's localization and relationship with the city and its people [1]