“爱理财的小羊”，抖音大号、小号被禁言

Core Viewpoint - The incident involving the financial influencer "Love Finance Little Sheep" has raised concerns in the investment community regarding compliance and regulatory issues related to fund marketing practices [4][13]. Group 1: Incident Overview - On February 5, the account of "Love Finance Little Sheep" was reported to be permanently banned, leading to widespread attention in the investment circle [4]. - The influencer quickly clarified through a video that the banned account was not his, but a mimic account, while his actual account was set to private [5]. - It was noted that "Love Finance Little Sheep" has two accounts on Douyin, with one also being in a banned state [8]. Group 2: Regulatory Context - The ban on "Love Finance Little Sheep" is linked to violations involving the promotion of funds without proper qualifications, where a fund company collaborated with internet influencers to market high-risk products without adequately disclosing risks [13]. - Regulatory actions have been taken against the fund company for failing to manage investor suitability and for not adhering to compliance standards, leading to a suspension of public fund product registrations [13]. Group 3: Influencer's Activities - "Love Finance Little Sheep" gained popularity through humorous and exaggerated financial commentary, attracting a significant following [14]. - On January 11, the influencer publicly disclosed a total investment of 3.087 million yuan in a fund product from the D fund company, which included both cash and conversion purchases [14].