Core Viewpoint - The financial influencer "Love to Invest Little Sheep" has faced account restrictions on Douyin, leading to widespread speculation and concern within the investment community regarding potential regulatory issues related to fund marketing practices [2][3]. Group 1: Account Status and Reactions - On February 5, the account of "Love to Invest Little Sheep" was reportedly unable to be found on the Ant Wealth community, leading to rumors of a "permanent ban" [3]. - The influencer quickly released a video on Douyin to clarify that the account in question was not his, but rather a mimic account, and stated that his own account was set to private [4]. - It was noted that "Love to Invest Little Sheep" has two accounts on Douyin, with one also being in a restricted state [6]. Group 2: Regulatory Issues and Violations - The ban appears to be linked to violations involving the promotion of funds without proper qualifications, as regulatory bodies previously reported that a fund company collaborated with unqualified internet influencers to market their products [8]. - The fund company in question failed to adequately disclose risks to investors and did not manage investor suitability properly, violating regulations [8]. - As a result of these violations, regulatory measures were taken against the fund company, including a directive to correct practices and a suspension of public fund product registrations [9].
刚刚!“爱理财的小羊” 抖音大号、小号 被禁言!
Zhong Guo Ji Jin Bao·2026-02-05 14:49