三只羊拿下网红“无语哥”全球运营权，后者TikTok粉丝1.6亿！双方合作的电商公司，卖出67亿元

Core Viewpoint - Rich Sparkle, a US-listed company, announced the acquisition of Step Distinctive, which operates in the e-commerce live streaming sector, with notable influencer Khaby Lame holding a 49% stake in the target company [1][4]. Group 1: Acquisition Details - The acquisition is valued at approximately $975 million (around 6.77 billion RMB) and will continue to be led by Khaby Lame post-transaction [4][8]. - Anhui Xiaohaiyang Network Technology Co., Ltd., which holds a 13% stake in Step Distinctive, will become a strategic shareholder and core operational partner following the acquisition [1][8]. Group 2: Market Potential - Following the acquisition, Anhui Xiaohaiyang will have exclusive global operational rights for Khaby Lame's brand, covering various aspects such as live streaming, short video e-commerce planning, TikTok store operations, cross-border supply chain coordination, after-sales service, and AI digital human commercial development [8]. - Rich Sparkle anticipates achieving over $4 billion (approximately 27.76 billion RMB) in annual sales, leveraging a combined fan base of nearly 800 million across platforms [8]. Group 3: Background Information - Khaby Lame, known for his silent reaction videos, has over 160 million followers on TikTok, making him the platform's most followed creator [6]. - The company "Three Sheep," associated with Anhui Xiaohaiyang, resumed broadcasting on Douyin in January 2024, with sales during a live session ranging from 100,000 to 250,000 RMB, selling between 2,500 to 5,000 items [8].