Company Overview - Bob's Discount Furniture is set to begin trading on the New York Stock Exchange with an initial public offering priced at $17 per share, within the expected range of $17 to $19 per share [1] - Founded in 1991, the company has expanded to 206 showrooms across 26 states as of September 28, with plans to increase its store count to over 500 locations by 2035 [2] Product Offering and Pricing Strategy - The company specializes in lower-priced furniture items, including couches, rugs, and dining room tables, with an average order value of approximately $1,400 per transaction, excluding outlet sales [3] - Bob's Discount Furniture claims its prices are about 10% lower than the lowest promoted prices of value-focused competitors and 20% to 25% below their listed prices [3] Operational Strategy - To maintain low prices, the company employs a curated merchandising strategy, established sourcing relationships, and an efficient supply chain, carrying roughly one-third fewer items than its competitors but ordering in larger quantities [4] - The company differentiates itself with faster delivery times, stating that most purchases can be delivered in as few as three days, contrasting with the longer wait times typical in the industry [5]