农牧企业需以“三力”筑牢发展根基

Core Viewpoint - The agricultural and livestock industry is actively seizing the consumption opportunities presented by the upcoming Spring Festival, with companies focusing on technology, product, and channel strengths to drive high-quality development [1][2]. Group 1: Technology Strength - Technology is the foundation for innovation and is essential for implementing the central government's directive to enhance agricultural technology innovation efficiency. Companies like Xiangjia Co., Ltd. are advancing smart factory construction to achieve full automation in production, while Tangrenshen is upgrading its processing techniques to produce low-salt health products [1][2]. Group 2: Product Strength - Product strength is crucial for innovation and aligns with the government's push for deep processing of agricultural products and the cultivation of premium agricultural brands. Consumer demand is shifting towards healthier options, as seen with Tangrenshen's ready-to-eat dishes and Jinjian Rice Industry's health-oriented products, which reflect this trend [2]. Group 3: Channel Strength - Channel strength is vital for converting products into sales. Agricultural companies are enhancing their distribution channels through online platforms like live streaming and e-commerce, as well as offline strategies in supermarkets and community stores. This dual-channel approach has led to increased sales and improved brand reputation for companies like Tangrenshen and Jinjian Rice Industry [2]. Group 4: Synergy of Strengths - The interplay of technology, product, and channel strengths is fundamental for agricultural companies to achieve high-quality development and capitalize on the festive consumption market. Continuous consumer upgrades necessitate a focus on technological research, product innovation, and optimized channel strategies to ensure long-term growth [2].