春节前夕上市旅游企业“花式揽客”

Group 1 - The article highlights the significant impact of the longest Spring Festival holiday in history, with various listed tourism companies implementing creative strategies to attract visitors [1][3] - China Youth Travel Service's (CYTS) subsidiary, Gubei Water Town, is offering ticket discounts for visitors born in the Year of the Horse and is enhancing the visitor experience with a mix of traditional and modern performances [1][3] - Booking data indicates that Gubei Water Town and Wuzhen scenic area have seen increased reservations for New Year's Eve dinners and hotel stays compared to previous years [1] Group 2 - Zhongxin Tourism Group has enriched its product offerings for the Spring Festival, with a 50% increase in product diversity compared to the same period last year, incorporating cultural experiences into both domestic and outbound travel [2] - Hotel chains like Beijing Shoulv Hotel Group and Huazhu Group are providing additional services such as complimentary tickets to performances and local dining experiences, enhancing the overall guest experience [2] - Current booking figures show a 60% increase in long-haul outbound travel and a 300% increase in domestic travel compared to last year, with high-star hotels seeing a nearly 70% rise in reservations [2] Group 3 - The article suggests that the tourism industry is shifting from a resource-driven model to a consumer-driven approach, focusing on enhancing service offerings based on visitor needs [3] - The extended holiday is expected to boost tourism consumption and market recovery, providing a solid foundation for annual performance growth for listed tourism companies [3][4] - Experts emphasize the need for tourism companies to adapt to changing consumer behaviors, moving from large, concentrated spending to more frequent, smaller expenditures [4]