争抢“Z世代”，“老白酒”杀向低度酒

Core Viewpoint - The low-alcohol beverage market is experiencing significant growth, driven by the younger generation's changing preferences and the strategic shifts of traditional liquor companies towards lower-alcohol products [5][8]. Group 1: Market Trends - The low-alcohol beverage segment is gaining traction, with new brands and products emerging to cater to the preferences of the "Z generation" [5]. - Traditional liquor companies are launching lower-alcohol products to attract younger consumers, with several major brands already introducing new offerings [5][6]. - The growth rate of low-alcohol beverages is surpassing the average growth rate of the industry, indicating a shift in consumer demand [8]. Group 2: Product Launches - Moutai's subsidiary launched a 6-degree blueberry sparkling wine in October 2024, available on multiple online platforms [5]. - Wuliangye introduced a 29-degree product called "Yijianqingxin" in August 2023, which achieved over 100 million yuan in sales within 60 days [5][6]. - Luzhou Laojiao is preparing to launch a 28-degree product, while Yanghe has introduced a 33.8-degree "light white wine" [6]. Group 3: Consumer Preferences - Younger consumers are increasingly drawn to low-alcohol beverages for reasons such as appealing packaging and celebrity endorsements [5]. - Traditional high-alcohol products still dominate the preferences of long-time customers, who may view lower-alcohol options as less desirable [7].