飞亚达“过坎”，勾画第二增长曲线

Core Viewpoint - The domestic watch consumption market in China is under pressure, leading to a decline in sales revenue and gross margin for Feiya. The company aims to accelerate transformation and upgrade its business model to create a "precision manufacturing + smart ecosystem" dual-driven approach [1][4]. Group 1: Financial Performance - Feiya expects a net profit attributable to shareholders of 76 million to 98 million yuan for 2025, representing a year-on-year decrease of 65.51% to 55.53%. The net profit excluding non-recurring gains and losses is projected to be 72 million to 94 million yuan, also reflecting a decline of 65.51% to 54.97% [1]. - The watch business revenue accounted for 93.02% of total revenue, with the brand business contributing only 17.66% and the comprehensive service business for luxury watches making up 75.36% [2]. - In the first half of 2025, the watch brand business revenue was 315 million yuan, down 18.07% year-on-year, while the comprehensive service business revenue was 1.345 billion yuan, down 11.9% [3]. Group 2: Market Challenges - The traditional watch market is facing declining demand, with smartwatches increasingly replacing traditional mechanical watches. Feiya's main products, mechanical watches, are experiencing a drop in sales [3]. - International brands dominate the high-end market, while emerging domestic brands are capturing the mid-to-low-end market, impacting Feiya's market share and pricing power [3]. Group 3: Strategic Initiatives - Feiya is pursuing strategic initiatives in precision technology and smart wearables to enhance business scale and create a second growth curve [4]. - The company signed an equity acquisition intention agreement with Hanhang Electromechanical Co., Ltd. to acquire all or part of the controlling stake in Shaanxi Changkong Gear Co., Ltd., which is expected to enhance its capabilities in precision mechanical components [4][5]. - The company is also focusing on product innovation and technology upgrades in the smart wearable sector, although detailed disclosures in financial reports are limited [5]. Group 4: Leadership Changes - In November 2025, Feiya appointed Zhou Jinqun as the new chairman, following the resignation of the previous chairman Zhang Xuhua due to work adjustments [6]. - Industry experts suggest that Feiya should strengthen its traditional business positioning, accelerate new business expansion, and enhance management to improve market competitiveness [6].