兵团开展“乐购新春”年货节展销活动

Core Insights - The 2026 "Lego New Spring" New Year Goods Festival was launched in Urumqi, aimed at promoting consumption through a series of activities organized by the Xinjiang Production and Construction Corps [1] Group 1: Event Overview - The event is a significant part of the "Lego New Spring" series of consumption promotion activities, co-hosted by the Business Bureau and the Administrative Bureau of the Corps [1] - 18 enterprises participated, showcasing over 500 consumer products, with a festive atmosphere enhanced by decorations [1] Group 2: Marketing Strategies - Exhibitors implemented various promotional measures to reduce consumer costs, targeting the preferences of younger consumers [1] - Product modifications were made to combine traditional ingredients with trendy flavors and designs, which have been well-received by consumers [1] Group 3: Cultural Integration - Each region leveraged its unique characteristics and resources to create diverse promotional activities, integrating cultural elements with holiday consumption [1] - The festival aims to meet the purchasing needs of employees while enhancing the cultural experience, thereby stimulating holiday consumption potential [1]