Snap Inc. (NYSE:SNAP) Stock Analysis: Mixed Signals Amid Financial Adjustments and Ratings
SnapSnap(US:SNAP) Financial Modeling Prep·2026-02-05 23:00

Core Viewpoint - Snap Inc. is facing challenges in user growth and stock performance, leading to mixed ratings from analysts, with some showing cautious optimism following recent earnings results [1][2][6]. Financial Performance - Snap's fourth-quarter 2025 earnings report showed earnings per share of 3 cents, surpassing expectations of a 2-cent loss, with revenues increasing by 10.2% year over year to $1.72 billion, exceeding Zacks Consensus Estimate by 1% [4][6]. - The Average Revenue Per User (ARPU) rose by 5%, and Snapchat revenues surged by 62% to $232 million [4]. Regional Revenue Breakdown - North American revenues, which account for 60% of Snap's total revenues, grew by 6% to $1.03 billion [5]. - European revenues, making up 20% of the total, increased by 19% to $341 million [5]. Stock Performance and Analyst Ratings - Snap's stock price recently hit a record low of $5.40, reflecting an 8.71% decrease, with a market capitalization of approximately $9.1 billion and a trading volume of 95.8 million shares [5]. - Evercore ISI maintained a "Mixed" grade for Snap and adjusted the price target from $13 to $9, indicating a cautious outlook [2][6]. - B. Riley upgraded Snap to a Buy rating from Neutral, suggesting optimism about Snap's potential recovery following the earnings report [2].