Supergoop taps Peloton vet as chief marketing officer

Group 1 - Supergoop has appointed Lauren Weinberg as its new Chief Marketing Officer, who previously held the same position at Peloton [4][3] - Weinberg brings extensive marketing experience from companies like Square, Yahoo, MTV, and AOL, marking her entry into the beauty and skincare sector [6][7] - The appointment follows Supergoop's recent leadership change with Melis del Rey, a former Amazon beauty executive, becoming the new CEO [3][4] Group 2 - Weinberg's responsibilities will include overseeing marketing, product innovation, consumer insights, strategic partnerships, and communications [4] - Del Rey praised Weinberg as a "world-class marketing leader" who will enhance brand strength and consumer connection as Supergoop expands its market presence [8] - Supergoop has been expanding since Blackstone Growth acquired a majority stake in late 2021, and it has recently been added to Target's beauty selections [9]