South Plains Financial, Inc. Named One of America's Best Banks by Forbes

Core Insights - South Plains Financial, Inc. has been ranked 7th on Forbes' annual list of America's Best Banks, making City Bank the top bank in Texas [1][2] Group 1: Company Overview - South Plains Financial, Inc. is the parent company of City Bank, which is headquartered in Lubbock, Texas [3] - City Bank is one of the largest independent banks in West Texas, with operations in various Texas markets and Ruidoso, New Mexico [3] - The company offers a wide range of financial services, including commercial and retail banking, investment, trust, and mortgage services [3] Group 2: Recognition and Ranking - The ranking by Forbes included the 200 largest publicly-traded banks and thrifts by assets, with the top 100 banks evaluated based on 11 equally-weighted metrics [2] - Metrics used for the ranking included credit quality, profitability, and stock performance over the last twelve months as of September 30, 2025 [2] Group 3: Leadership Commentary - Curtis Griffith, Chairman and CEO of South Plains, expressed pride in the ranking, attributing it to the dedication of employees and their impact on customers and communities [2]