Mei Ri Shang Bao·2026-02-05 22:17Core Viewpoint - The upcoming Chinese New Year film season is expected to significantly boost box office revenues, with seven films scheduled for release, leading to a positive market reaction among related listed companies [1][2]. Group 1: Film Releases and Market Reaction - Seven films are scheduled for release during the Chinese New Year period, with six films debuting on the first day of the new year [1][2]. - The film "Flying Life 3" is anticipated to perform well due to its established audience base and star power, with previous installments grossing 1.728 billion and 3.361 billion yuan respectively [2]. - The film sector has seen a notable increase in stock prices, with companies like Hengdian Film (603103) experiencing five consecutive trading days of gains, and other companies such as Zhejiang Culture (601599) and Happiness Blue Sea (300528) also seeing significant increases [1][4]. Group 2: Box Office Expectations - A survey indicates that 34.3% of respondents expect the total box office for the 2026 Chinese New Year period to fall between 7 billion and 8 billion yuan, while approximately 33.5% believe it could exceed 8 billion yuan, reflecting optimism in the industry [3]. - The extended holiday period of nine days is expected to provide ample opportunity for box office growth, marking a historical high for the holiday season [1]. Group 3: Company Performance and Projections - Several listed companies have reported positive earnings forecasts for 2025, indicating a recovery in the industry, with Hengdian Film projecting a net profit of 130 million to 180 million yuan, and Light Media forecasting a net profit of 1.5 billion to 1.9 billion yuan, representing over a fourfold increase [5]. - The stock prices of companies in the film sector have shown significant growth since the beginning of 2026, with Hengdian Film up 73.58% and Bona Film up 24.34% [6]. - Research institutions maintain a positive outlook for the film industry, citing the longer holiday periods and the concentration of major films as key factors driving box office performance [6].