回眸“十四五” 镜头里的“十四五”·旅游｜“清凉作笔”绘就龙江避暑新画卷

Core Viewpoint - Heilongjiang Province is leveraging its cool summer climate and rich ecological resources to develop a high-quality tourism industry, branding itself as a summer retreat destination [4][6]. Group 1: Development Strategy - During the 14th Five-Year Plan period, Heilongjiang focuses on its average summer temperature of 20°C as a core development engine [4]. - The province has launched a "Hundred Days of Summer Cooling Tourism" initiative since 2023, featuring ten major themed routes, a hundred food festivals, a thousand cultural tourism events, and ten thousand local products [4]. Group 2: Tourism Experience Enhancement - New attractions such as the Sun Island Panda Pavilion and the immersive night tour in Mudanjiang have been established to enhance the quality of summer tourism experiences [4][5]. - The province has been recognized as a leading area for summer cooling tourism, with various locations frequently appearing on tourism rankings and receiving official endorsements [4][6]. Group 3: Visitor Engagement - The tourism experience in Heilongjiang has evolved beyond simple sightseeing, offering activities like waterfall diving performances at Jingpo Lake and unique experiences in the northernmost village of Mohe [5]. - The city of Harbin provides a vibrant urban cooling experience, with popular spots along the Songhua River and Central Avenue, enhancing the overall appeal of the destination [5]. Group 4: Market Recognition - The tourism heat in Yichun has surged by 155% year-on-year, making it the second fastest-growing summer destination in the country, indicating a significant increase in market appeal [5]. - The diverse and distinctive ecological offerings across Heilongjiang contribute to a strong summer tourism brand, inviting visitors to experience the province's unique charm [6].