“提升消费品质”为经济社会高质量发展注入持久动能

Core Viewpoint - The China Consumers Association has announced "Enhancing Consumption Quality" as the theme for the 2026 Consumer Rights Protection Year, aiming to strengthen consumer rights protection and meet the growing demand for high-quality living among the public [1][2]. Group 1: Theme Significance - The theme "Enhancing Consumption Quality" emphasizes the responsibility of consumer associations to improve product and service quality, accelerate consumer rights protection, and optimize the consumption environment to support high-quality economic and social development [2][3]. - The focus is on enhancing the quality of goods and services, aligning with national economic priorities, and promoting green consumption through consumer education [2][3]. Group 2: Goals and Objectives - The association aims to achieve four main goals: 1. Act as a hub for consumer rights protection, fostering collaboration across departments to address consumer issues effectively [5]. 2. Improve the organizational structure of consumer associations to enhance complaint handling capabilities and streamline processes [5][6]. 3. Optimize the consumption environment by strengthening supervision and addressing emerging issues in new consumption models [6]. 4. Promote consumer education to empower consumers with knowledge about their rights and encourage rational consumption [6][8]. Group 3: Planned Activities - The association plans to conduct various activities, including: 1. Promoting the theme of consumer rights protection and organizing the "3.15" themed activities to raise awareness [7]. 2. Continuing the "3.15 Golden Autumn Shopping Festival" to highlight quality and service excellence [7]. 3. Enhancing the "National Consumer Wisdom 315" platform to improve complaint resolution rates [7][8]. 4. Strengthening green consumption education and releasing guidelines to promote sustainable living [8][9].