短视频带货虚假宣传问题突出

Core Viewpoint - A recent survey by the Zhejiang Consumer Rights Protection Committee revealed that over 70% of elderly consumers have made purchases on short video platforms based on claims of "treatable diseases" [1] Group 1: Issues Identified - The experience found that some ordinary and special dietary foods were misleadingly advertised as having health or disease treatment functions, such as claims of regulating hypertension and lowering blood lipids [2] - Certain products sold through short video platforms had discrepancies between their branding, names, packaging, and the actual products received by consumers, with some products having expired licenses [2] - 12 out of 15 batches of beauty and whitening products tested did not contain the active ingredients listed on their labels, indicating a significant issue with product efficacy [3] Group 2: Consumer Guidance - Consumers are advised to verify product registration and filing information before making purchases through short video platforms, ensuring transactions are conducted through official channels [4] - It is recommended that consumers retain key evidence during the shopping process, such as recording videos of promotional content and saving order details and communication with customer service [5] - In case of issues, consumers should first contact the seller and, if unresolved, escalate the matter to platform customer service or relevant authorities for complaint [5]