Chipotle teases robust marketing plan amid search for ‘unicorn’ CMO

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Chipotle plans to evolve its brand messaging as part of a new “Recipe for Growth” strategy, according to an earnings statement. The five-point growth plan comes as the fast casual chain notched its third consecutive quarter of negative comparable sales growth in Q4 2025. Chipotle saw comp sales, an important measure of restaurant health, decrease 1.7% for the fu ...