聚焦直播间“放心消费”

Group 1 - The core viewpoint of the news is the implementation of the "Live E-commerce Supervision Management Measures" and the introduction of the first group standard in South China for "Safe Consumption Live Rooms" to protect consumer rights and minors, emphasizing the management of new technologies like AI [1] - The "Safe Consumption Live Room Construction and Management Standard" was developed over approximately 10 months by major platforms, MCN institutions, and brand parties in Guangdong Province, marking it as a systematic group standard following the introduction of the live e-commerce supervision measures [1] - The event was guided by the Guangdong Provincial Market Supervision Administration and organized by the Guangzhou Market Supervision Administration in collaboration with the Guangdong E-commerce Association and the Guangzhou Live E-commerce Association [1] Group 2 - The application and cultivation work for Guangzhou's "Safe Consumption Commitment Live Rooms" began last year, with guidelines released in October for enterprises to apply for the "Safe Consumption Commitment" electronic plaque and electronic identification [2] - Eligible enterprises that meet the standards can display the electronic plaque and identification in their respective live rooms, encouraging live e-commerce platforms to provide support for the display [2]