新春走基层 | 村里的“冷资源”巧变“热经济”

Core Viewpoint - The article highlights the economic benefits and community engagement resulting from the "Ice and Snow Carnival" event in Xinlian Village, Gansu Province, which has led to increased tourism and local business opportunities for residents [1][5]. Group 1: Event and Community Engagement - The "Ice and Snow Carnival" launched on January 16 has attracted tourists, allowing local villagers to earn income through food stalls and rental services [1][2]. - Villagers like Wang Qingcui and Zhang Hailiang have reported daily earnings of several hundred yuan from their businesses during the event [1]. - The local government and tourism bureau organized the carnival to boost winter tourism, utilizing existing natural resources and community talent [4][5]. Group 2: Marketing and Promotion - A promotional team, including local youth and university students, has created over 50 videos that garnered more than 800,000 views, effectively marketing the carnival and local attractions [5][8]. - The "Cloud Shading" smart tourism app, launched during the previous year's May Day, has seen over 120,000 visits and 8,000 registered members, facilitating online bookings for local services [7][8]. Group 3: Economic Impact - The number of online bookable restaurants in Xinlian Village increased from 1 to 23, with online orders surging by 600% [8]. - Local entrepreneur Bao Xiezhen invested over 1.8 million yuan in a mid-to-high-end restaurant and accommodation business, benefiting from increased tourist traffic driven by promotional videos [9]. - The community's collective efforts in marketing and service improvement have led to a significant increase in local income and business development [9].