新春走基层｜村里的“冷资源”巧变“热经济”

Core Viewpoint - The article highlights the successful implementation of the "Ice and Snow Carnival" in Xinlian Village, Gansu Province, which has significantly boosted local tourism and the economy, allowing villagers to earn income during the winter season through various activities and services [1][4][5]. Group 1: Economic Impact - Villagers are actively participating in the carnival by renting snow equipment and selling food, with some earning up to 400 yuan per day [1] - The "Cloud Shading" smart tourism app has seen over 120,000 visits and more than 8,000 registered members since its launch, facilitating online orders for local businesses [6][7] - The integration of local restaurants and accommodations into online platforms has led to a 600% increase in online orders for local dining options [7] Group 2: Community Engagement - A team of university students and local youth has been formed to promote the carnival and local products through social media, resulting in over 80 million views on their videos [5][7] - The community has shown strong support for promotional activities, with villagers contributing resources for marketing efforts [5][8] - Local leaders emphasize the importance of community input in shaping tourism strategies, reflecting a shift towards a more participatory approach in local governance [8] Group 3: Future Developments - Plans are in place to further develop the tourism sector by integrating local cultural events and performances, which have already attracted over 60,000 participants and generated significant revenue for local businesses [6] - The focus on enhancing online visibility and creating engaging content is expected to continue driving traffic and revenue to the village [7][8]