大安庄园全球邀请赛圆满落幕 虎牙打造炉石传说酒馆战棋全球赛事IP

Core Insights - The Dazhuangyuan Global Chess Invitational, initiated by popular streamer "Androni" from Huya, successfully concluded on February 1 at the Shanghai Kintetsu eSports Center, marking the first third-party global event for Hearthstone Battlegrounds in China [1][3] - The event spanned six months and covered four major regions: China, North America, Europe, and Asia, featuring eight top players competing under the "Listen and Eat Chicken" format [1][3] Event Highlights - The tournament attracted significant attention from global chess enthusiasts, culminating in a final where players from China, including Xiaohai Wudi, Milu de Hanhans, and Taiji Sword, competed against international contenders [3] - American player JEEF won the championship, earning a prize of $8,000 and a champion trophy, showcasing the competitive nature of the event [3] Industry Impact - The event signifies a deepened collaboration between Huya and NetEase LeiHuo, filling a gap in the global event operation for Hearthstone Battlegrounds and establishing a beneficial ecosystem among streamers, platforms, and games [3][4] - The tournament was broadcasted simultaneously on multiple platforms, including Huya, Douyu, Bilibili, Douyin, Twitch, and YouTube, with over 50 global streamers participating in the coverage, resulting in over 200 million total exposures online and over 50 million exposures for related topics [3] - The event received industry recognition by being included in the overseas Liquidpedia eSports encyclopedia and rated as an A-level event, highlighting the operational professionalism and international competitiveness of Chinese self-owned eSports IPs [3] Future Prospects - The successful conclusion of the inaugural Dazhuangyuan Global Invitational demonstrates the significant potential and development value of this event IP, with plans for Huya and NetEase LeiHuo to continue enhancing the event through optimized formats and expanded global reach [4]