跳出“门票经济”的“一生之约”

Core Insights - Sichuan's Ganzi Tibetan Autonomous Prefecture has introduced a lifetime ticket allowing unlimited access to 14 scenic spots, aiming to shift from a "ticket economy" to an "experience economy" [1][3] - The region has long faced challenges in tourism development, including seasonal visitor fluctuations, weak infrastructure, and limited service offerings, despite having rich natural and cultural resources [1][3] - The lifetime ticket consolidates over 1,000 yuan in ticket rights into a service priced around 300 yuan, establishing a "one-time payment, lifetime connection" model between tourists and Ganzi [3] Industry Challenges - Ganzi Prefecture has 115 A-level tourist attractions but struggles with issues such as scattered distribution, insufficient linkage, and low brand recognition, leading to a "transit stop" experience for most visitors [1] - The tourism industry is hindered by a lack of engagement, with many attractions facing the challenge of visitors not staying long enough to appreciate the full value of the resources available [1] Strategic Initiatives - The introduction of seasonal themed cultural tourism activities aims to address the "half-year bustling, half-year idle" issue, enhancing the connection between scenic spots, tourists, and service consumption [3] - The focus is shifting from merely selling tickets to providing long-term services, requiring continuous improvement in visitor experience, cultural offerings, and infrastructure [3][4] - The success of the lifetime ticket initiative will depend on the ability to evolve the travel experience for repeat visitors, moving beyond mere scenic appreciation [3]