太仓2025年接待游客破千万人次

Core Insights - In 2025, the Taicang cultural tourism industry achieved a milestone with total visitors exceeding 10 million for the first time, marking an 11.8% year-on-year growth, setting a historical record [1] Investment and Project Development - Taicang established a list of 44 key agricultural and cultural tourism projects with a total investment of 17.8 billion yuan, achieving an 81.8% commencement rate [1] - A total investment of 3.73 billion yuan was completed, with 8 key projects finished and operational, including hotel upgrades, ecological research and study, and rural cultural tourism [1] - The Rose Manor completed the renovation of the Jinmao Yinyi Hotel and introduced helicopter sightseeing, enhancing the three-dimensional tourism experience [1] - Shaxi Ancient Town passed provincial review, with water tourism projects compliant and industrial tourism bases and rural homestays being upgraded to meet diverse demands [1] Marketing and Brand Promotion - Taicang expanded its market influence through precise marketing strategies, capitalizing on the performing arts economy by hosting a large music festival during the "Eleventh" holiday, attracting nearly 100,000 music fans [1] - The city implemented an "online traffic + offline experience + cross-industry collaboration" model, planning brand activities such as the Spring Cultural Tourism Market and Food Season to enhance digital marketing on mainstream platforms [1] - Focused on expanding the Yangtze River Delta customer market, Taicang aimed to elevate the city's cultural tourism brand awareness comprehensively [1] Consumer Engagement and Initiatives - In 2025, Taicang launched the "One Card for All Travel" service, distributing nearly 200,000 yuan in cultural tourism consumption subsidies, and introduced special policies and routes around festivals and events to stimulate secondary consumption [1] - The upcoming Spring Cultural Tourism Season will kick off with five major themed activities, releasing ten measures for "Stay in Taicang for the New Year," with online consumption vouchers quickly snapped up, igniting consumer enthusiasm [1]