Zhong Guo Ji Jin Bao·2026-02-06 03:37Core Viewpoint - The "30 Billion Free Order" campaign by Qianwen App launched on February 6, aiming to invite users to experience AI in daily consumption, despite facing initial server issues and restrictions from WeChat [1][4][5]. Group 1: Campaign Details - The campaign allows users to order milk tea for free using a 25 yuan no-threshold coupon, available from February 6 to February 12, with over 1 million orders placed within the first three hours [1][12]. - Users can earn additional 25 yuan coupons by inviting friends to download the app, with a maximum of 21 coupons per person, potentially totaling 525 yuan [12]. - The second phase of the campaign will start on February 13, offering cash red envelopes with a maximum value of 2888 yuan [12]. Group 2: User Experience and Technical Issues - Users reported server lag during the initial launch, with messages indicating high traffic and the need to wait [4]. - WeChat blocked the sharing links for the campaign, requiring users to copy a code instead of sharing directly [5][9]. Group 3: Strategic Implications - The campaign represents the largest investment in a Spring Festival activity by Alibaba, with 30 billion yuan allocated to attract users and shift their consumption habits towards the Qianwen App [12][13]. - The initiative aims to simplify the shopping experience by allowing users to express their needs directly to the AI, potentially revolutionizing consumer behavior in the AI shopping era [13].