从“会造车”到“懂营销”

Group 1 - The core event was a three-day "all-staff marketing" initiative held at the Wuhan Jianghan Bay National Fitness Center, aimed at brand promotion and market expansion for Dongfeng Honda [2] - The initiative leveraged the "Galaxy Cup · Chutian Young Players · 2025-2026 Season Hubei Provincial Table Tennis Youth Club League" as an official vehicle event, allowing for zero venue costs [2] - A cross-functional team of 32 members was formed to drive marketing efforts, encompassing various roles from facility support to production, demonstrating resilience and a market-driven approach [2] Group 2 - The team faced a general lack of marketing experience, prompting the establishment of a "theory + practical" dual-track empowerment system with over 10 training sessions on vehicle selling points, sales pitches, and new media operations [3] - A "1+N" cross-departmental collaboration system was created, linking the manufacturing sector's party organization with other departments to ensure resource sharing and collective responsibility [3] - From May to December 2025, the sales support team generated a comprehensive output of 5.808 million yuan, resulting in 39 direct orders, over 1,700 effective customer leads, and brand exposure to 153,500 individuals [3] Group 3 - The team engaged directly with over 8,000 customers in 15 commercial and outdoor settings, acting as "direct salespeople" and "experience officers" to capture real customer needs regarding test drives and vehicle features [3] - The marketing skills of the sales support team have significantly improved, aligning their efforts with the marketing sector during a critical period of Dongfeng Honda's electrification transformation [3]