多地年货大集开市 烟火升腾年味十足

Core Insights - The article highlights the vibrant atmosphere of traditional New Year markets across various regions in China, showcasing a wide array of festive goods and local specialties as people prepare for the upcoming celebrations [1][3]. Group 1: Market Atmosphere - The New Year markets are bustling with activity, featuring colorful decorations and a variety of products such as spring couplets, dried fruits, and local fish, creating a festive environment [1]. - In Jiamusi, Heilongjiang, the market is described as lively, with consumers carrying numerous bags filled with goods, indicating strong consumer engagement [2][1]. Group 2: Consumer Behavior - Consumers are actively participating in the markets, with reports of people enjoying the atmosphere and purchasing both traditional and creative products as gifts for relatives and friends [4][3]. - The presence of new spring consumption vouchers at the markets is noted to further stimulate consumer enthusiasm and spending [4]. Group 3: Market Management and Trends - Market management in Beidaihe District, Qinhuangdao, emphasizes the shift in consumer behavior, where urban residents are now visiting rural markets for their New Year shopping, reflecting a change in shopping patterns [6]. - The management aims to enhance the consumer experience while preserving traditional market features, catering to diverse consumer needs [6].