Zhong Guo Zheng Quan Bao·2026-02-06 05:02Core Insights - Alibaba's Qianwen App launched a "Spring Festival 3 billion free order" campaign, aiming to invite users to experience a new lifestyle in the AI era [2] - The campaign started with a promotion of "1 penny milk tea," resulting in over 2 million orders within 4 hours of launch [1] - Users can receive up to 21 no-threshold 25 yuan free order cards, totaling 525 yuan, and have a chance to win a 10,000 yuan Qianwen AI lifestyle card [1] Group 1 - The Qianwen App allows users to receive a 25 yuan free order card upon upgrading to the latest version, with a feature to order milk tea directly through the chat interface [4] - Users can earn additional free order cards by successfully sharing and inviting new users, although there are limitations on sharing via WeChat [4] - The app faced server response challenges due to high participation, prompting the company to increase resources to ensure smooth operation [6] Group 2 - Qianwen App aims to break the traditional limitations of AI agents by integrating with Alibaba's ecosystem, promoting the habit of using AI for real-life consumption [9] - The Spring Festival campaign represents Alibaba's largest historical investment in such activities, focusing on the capabilities of Qianwen AI [9] - Qianwen App will also sponsor major television stations for the Spring Festival Gala, showcasing AI's involvement in entertainment [9] - The International Olympic Committee announced the creation of the first official Olympic model based on Qianwen's large model, indicating a significant technological advancement for the upcoming 2026 Milan Winter Olympics [9]