Cai Jing Wang·2026-02-06 05:25Core Insights - Alibaba's Qianwen launched the "Spring Festival 3 Billion Free Order" campaign, distributing free milk tea cards, leading to server congestion on the Qianwen app due to high demand [1] - The company reported over 1 million milk tea orders placed within 3 hours of the campaign's launch, marking the largest investment in a Spring Festival activity in Alibaba's history [1] - The campaign is part of a broader AI competition during the Spring Festival, with Alibaba investing the highest amount in this context [1] Company Developments - The Qianwen app experienced server issues, displaying messages indicating high traffic, prompting Alibaba to allocate additional resources to ensure smooth operation [1] - As of January 15, the Qianwen app integrated with various Alibaba ecosystem platforms, including Taobao, Alipay, and others, to enhance its AI shopping capabilities [1]