Shang Hai Zheng Quan Bao·2026-02-06 05:42Core Viewpoint - Alibaba's Qianwen App launched a "30 billion yuan free order" campaign for the Spring Festival, allowing users to order milk tea for free using AI, marking the largest investment in a Spring Festival activity in Alibaba's history [1][4]. Group 1 - The campaign went live on February 6, and within less than 5 hours, over 5 million orders were placed through the Qianwen App [1]. - Users experienced server issues due to high demand, with messages indicating "the activity is too popular, please try again later" [3]. - Qianwen announced that the free order cards can be used until February 23, encouraging users to spread out their orders [4]. Group 2 - The 30 billion yuan investment is the highest in the ongoing Spring Festival AI competition [4]. - Users reported that the latest sharing codes for Qianwen's red envelope feature became invalid on WeChat, and the sharing links were blocked due to inducement sharing behavior [4]. - In contrast, Tencent's Yuanbao red envelope codes remain shareable [4].