Mei Ri Shang Bao·2026-02-06 06:04Core Viewpoint - The launch of Alibaba's 30 billion Spring Festival promotion through the Qianwen app aims to enhance user engagement with AI shopping, offering significant discounts and incentives for users to participate in the campaign [1][10]. Group 1: Promotion Details - The Qianwen app's "Spring Festival 30 Billion Free Order" event started on February 6, allowing users to receive a 25 yuan no-threshold free order card, which can be used for various purchases including milk tea and groceries [5][10]. - Users can invite friends to download the Qianwen app, earning both parties a 25 yuan free order card, with a maximum of 21 cards per person, totaling 525 yuan [6][10]. - The first wave of the promotion runs from February 6 to February 12, with a second wave starting on February 13, offering cash red envelopes up to 2888 yuan [10]. Group 2: User Engagement and Experience - The promotion encourages users to utilize AI for shopping, allowing them to place orders simply by expressing their needs through the app, thus streamlining the shopping experience [10]. - The campaign has already seen significant engagement, with over 5 million orders placed within the first 5 hours of the launch [1][10]. - Users have reported substantial savings, with examples showing that a family of six could earn 275 yuan in free order cards in just 5 minutes, illustrating the potential for large-scale participation [8]. Group 3: Market Positioning - This initiative represents Alibaba's largest investment in a Spring Festival promotion to date, positioning Qianwen as a key player in the AI shopping landscape [10]. - The simplicity and directness of the Qianwen app's promotional strategy are highlighted as competitive advantages over other AI applications, aiming to cultivate a habit of using AI for shopping among users [10].