50年品牌实力，如何面对快速变化的世界？

Core Viewpoint - Seiko Epson has appointed a new president, Junkichi Yoshida, who is not an engineer but has extensive experience in strategy, sales, and marketing, indicating a shift in leadership style that may focus on consumer needs and innovation in product development [1][2][8] Group 1: Company Background and Leadership - Seiko Epson is known for its strong technological capabilities, having produced the world's first quartz watch and the first small crystal unit using photolithography [1] - The company has diversified from watch parts manufacturing into various sectors, including printers, quartz components, semiconductors, LCDs, and industrial robots, maintaining a "compact, efficient, and precise" technological DNA [1] - Junkichi Yoshida has been with Epson since 1988 and has played a significant role in launching successful products like the high-capacity ink tank printer, which has sold over 100 million units globally [8] Group 2: Innovation and Market Strategy - Yoshida views China as a key innovation base for Epson, with plans to validate new applications locally before expanding them globally [2][11] - The company aims to balance its focus on traditional paper printing with the growing demand for non-paper media, leveraging its micro piezo inkjet technology for a wide range of applications [10] - Epson's strategy includes expanding its product line and application scenarios for robots, particularly in environments that require precision and flexibility [12] Group 3: Future Directions and Market Opportunities - The company recognizes the importance of emerging markets, particularly in Southeast Asia and Latin America, as areas with significant growth potential [11] - Epson plans to enhance its SCARA robot product line to better meet local demands in China while also exploring collaborative robots and six-axis robots [11][12] - The focus on "efficient, compact, and precise" technology will guide Epson's future developments, especially in the context of AI and sensor technology [9][13]