别克至境世家1月销量迎“开门红”，纯电版车型计划上半年发布

Core Insights - Buick's high-end new energy MPV, the Zhijing Shijia, achieved impressive sales of 3,154 units in January, ranking first in the luxury MPV segment priced above 400,000 yuan [1] - The model has seen a significant increase in attention and orders since its launch, with steady progress in delivery [1] - A pure electric version of the Zhijing Shijia is set to be launched in the first half of 2026, further expanding Buick's product lineup [1] Group 1: Market Performance - The Zhijing Shijia has become a leader in the luxury MPV market, with a total sales volume of 10,036 units in January, reflecting a year-on-year growth of 13.4% [6] - The model's success is attributed to Buick's deep understanding of family travel needs and pain points, moving beyond mere configuration competition [3] Group 2: Product Features - The Zhijing Shijia features a "Five Constant Health Cabin" system, focusing on health aspects such as breathing, vision, electromagnetic safety, and tactile health [3] - The top configuration model has gained significant popularity, with 98% of orders during the pre-sale period being for the luxury version, indicating strong consumer recognition of the integration of health, intelligence, and luxury [5] - The vehicle includes advanced features such as gesture-controlled sliding doors, a plug-in hybrid system, and a smart cockpit powered by Qualcomm's latest SA8775P chip, enhancing user interaction through multiple modalities [5] Group 3: Future Developments - Buick aims to establish itself as a benchmark for luxury and comfort in the new energy MPV market, with the Zhijing Shijia positioned as a key model in this transition [6] - The upcoming pure electric version is expected to strengthen Buick's competitive edge in the luxury MPV segment and reshape the market dynamics for large 6/7-seat SUVs [6]