刘平均：举办“中国品牌全球行”活动意义重大

Group 1 - The "China Brand Global Tour" initiative has been launched, with the first batch of partners signing agreements in Beijing, highlighting the significance of promoting Chinese brands globally [1] - Liu Pingjun, Chairman of the Advisory Group of the International Organization for Standardization (ISO) Brand Evaluation Technical Committee, stated that 20% of the world's well-known brands hold 80% of the market share, indicating the shift to a brand economy era [1] - Over the past decade, China has made significant contributions to global brand evaluation while establishing a brand value evaluation mechanism with Chinese characteristics [1] Group 2 - China has innovated brand value development theory in collaboration with standardization organizations from the United States and Germany, introducing quality and service as evaluation metrics, along with technical innovation and intangible asset indicators [1] - The establishment of the ISO Brand Evaluation Technical Committee, with China serving as the secretariat, has been successfully promoted [1] - In 2019, China led the development of the international standard ISO 20671:2019, which outlines the fundamentals and principles of brand evaluation [1] Group 3 - In 2024, the Hong Kong Special Administrative Region government officially recognized the International Brand Academy as a public welfare organization [2] - The International Brand Academy has established 15 international brand centers in China, leading to the publication of world brand top 100 lists for five industries, with 38% of the brands listed being Chinese [2]