广货行天下！广东以旧换新各项核心指标走在全国前列

Core Viewpoint - The "old-for-new" policy in Guangdong has significantly boosted consumption and industrial upgrades, positioning the province as a leader in various key indicators nationwide [11][28]. Group 1: Policy Implementation and Impact - The "old-for-new" policy serves as a crucial link in the "manufacturing-circulation-consumption" chain, promoting both consumption and industrial upgrades [5][6]. - In 2025, Guangdong achieved a sales volume of 2,642 billion yuan, accounting for 10% of the national total, with 61 million people benefiting from the policy, representing 16.9% of the national figure [11][12]. - The policy has stimulated demand for consumer goods, thereby promoting production and aiding the construction of a modern industrial system [14]. Group 2: Market Trends and Consumer Behavior - There is a growing demand for green, high-end, and smart products, driven by the "old-for-new" policy, which has led to significant upgrades in the industrial sector [15][16]. - In the automotive sector, 55% of vehicles replaced were new energy vehicles, while 92% of replaced home appliances were of first-class energy and water efficiency [16][17]. - Sales of high-end consumer products have surged, with water purifiers exceeding 1 billion yuan in sales, and various smart home devices showing rapid growth [18][19][20]. Group 3: Domestic Brand Performance - Domestic brands dominate the "old-for-new" activities, with 17 out of the top 20 brands in home appliances and 3C digital products being domestic, capturing 92% and 80% of sales respectively [22][23]. - Guangdong's local enterprises have excelled in their respective sectors, with 7 home appliance companies, 10 3C digital companies, and 5 automotive companies ranking among the top 20 in sales [25][26]. - The province's mature industrial chain, technological advantages, and precise policy support have enhanced the competitiveness of local brands [27]. Group 4: Future Directions - The "old-for-new" policy is set to continue in 2026, with a focus on leveraging consumption to drive industrial development and modernize the industrial system [28][30].