千问30亿元免单引爆春节AI大战 奶茶免单开启AI购物时代

Core Insights - The AI competition during the Spring Festival is intensifying, with Qianwen App launching a "30 billion yuan free order" campaign to encourage nationwide participation in AI-driven consumer experiences [1][2] - This campaign represents the largest investment in a Spring Festival activity in Alibaba's history and aims to integrate AI into everyday consumer behavior [1] Group 1: Campaign Details - The first wave of the free order campaign runs from February 6 to February 12, allowing users to receive a 25 yuan no-threshold free order card after updating the Qianwen App [1] - The free order card can be used at over 300,000 tea and coffee shops nationwide, including popular brands like Mixue Ice City, Luckin Coffee, and Nayuki [1] - Users can earn additional free order cards by inviting friends to download the app, with a maximum of 21 cards possible, equating to 525 yuan [2] Group 2: Future Plans and User Engagement - The second wave of the 30 billion yuan free order campaign will begin on February 13, offering cash red envelopes with a maximum value of 2,888 yuan [2] - The campaign aims to establish a habit among users to rely on AI for their needs, streamlining the consumer decision-making and transaction process through a single app [2] - Qianwen App is positioned to leverage significant financial investment to enhance user engagement and promote AI as a primary tool for shopping [2]