雅诗兰黛2026财年Q2中国大陆市场销售额增长13%，海蓝之谜、汤姆福特和勒莱柏表现突出

Core Insights - The company reported a 6% increase in net sales for Q2 of FY2026, reaching $4.229 billion, with organic net sales growing by 4% [1] - The company achieved a net profit of $162 million, reversing previous losses [1] - Adjusted gross margin increased by 40 basis points to 76.5%, driven by the Profit Recovery and Growth Plan (PRGP) [1] Financial Performance - Operating profit margin improved significantly to 9.5% from -14.5% year-over-year, with adjusted operating margin expanding by 290 basis points to 14.4% [1] - The PRGP contributed to operational efficiency, including competitive procurement strategies and reduced excess inventory [1] Market Performance - In the China mainland market, organic net sales grew by 13%, marking the second consecutive quarter of double-digit growth, attributed to product innovation and increased consumer investment [2] - The company experienced market share growth across all categories in the high-end beauty market, with notable performance from brands like La Mer, TOM FORD, and Le Labo [3] Future Outlook - The company raised its full-year guidance for FY2026, expecting organic net sales growth of 1% to 3% and adjusted operating margin between 9.8% and 10.2% [3] - The CEO emphasized the success of the "Reinventing Beauty" strategy, which has revitalized the business and led to significant operational and cultural transformation [4]