Jiang Nan Shi Bao·2026-02-06 07:53Core Insights - The "Early Sleep Doll" series launched by the company has gained significant popularity on social media, marking a bright spot in the New Year consumption market [1] - The company plans to initiate a global tour for the "Early Sleep Doll" IP in 2026, starting in Singapore, to further enhance its international brand influence [1] Group 1: Global Expansion Strategy - The company has successfully established a global online sales network covering major e-commerce platforms such as Amazon, TikTok, and Lazada [1] - The company employs a "direct sales + franchise" dual strategy to expand its overseas market presence [1] - In Japan, the company has adopted an innovative model combining "influencer traffic + platform collaboration," resulting in over 100% year-on-year revenue growth in the first month of cooperation [1] Group 2: Regional Market Development - In Southeast Asia, the company is leveraging its flagship experience store at Changi Airport in Singapore as a hub to replicate its localized distribution model, which has been successfully validated in Thailand, to Malaysia and Indonesia [1] - The company aims to create a scalable and chain-like regional brand cluster to continuously unlock overseas growth potential [1] Group 3: Business Innovation - The company's "Relaxing Moment" brand focuses on the health improvement needs of the working population through an innovative "product + service" model [2] - Currently, the company has established 15 offline stores in cities such as Shenzhen, Guangzhou, Xi'an, Chongqing, and Chengdu, with plans for further expansion into more cities [2]