巨量引擎发布2025年度治理报告：以AI治AI，守护广告生态良性发展

Core Insights - The report released by the company highlights the transformation of the advertising industry driven by AIGC technology and the emergence of new security risks [1] - The company has established a comprehensive risk control system based on the principle of "AI governing AI," effectively enhancing user experience and commercial efficiency [1][3] Group 1: AI Governance and Risk Control - The company has developed an intelligent risk control system capable of identifying new risks such as deep forgery and AI agent cheating, with a peak daily handling of over 200,000 black market accounts [3] - The Consumer Complaint Index (CCR) system was introduced to quantify and analyze user complaints, resulting in a 56.2% year-on-year decrease in content CCR and a 67.1% decrease in fulfillment CCR in 2025, significantly improving user advertising experience [3] Group 2: Empowering Compliance and Protecting Vulnerable Groups - The company has transitioned from a "governor" to an "enabler," launching an intelligent compliance support system that includes detailed AI review guidelines and a one-click content correction tool [5] - A special protection plan was introduced for elderly and underage users, resolving issues for over 5,800 individuals with a 91% problem resolution rate, while overall user satisfaction with advertising complaints increased by 11% year-on-year [5] Group 3: Industry Collaboration and Social Responsibility - The company is actively promoting its governance practices as public assets, with its CCR-based advertising experience governance system recognized as an excellent case by the China Advertising Association [8] - The company has engaged in social value creation by producing anti-fraud microfilms and conducting educational sessions on digital literacy in collaboration with law enforcement, addressing 18 criminal cases and apprehending 104 suspects in 2025 [8][9]