重庆将举行“乐购新春”消费季 超2000场活动让利20亿元迎新春

Group 1 - Chongqing will launch the "Shopping in China · Love Chongqing" 2026 Spring Festival special event from February 15 to 23, featuring over 2,000 consumption promotion activities aimed at boosting the local economy with a total market benefit exceeding 2 billion yuan [1] - The event will focus on six major livelihood needs: eating, accommodation, transportation, tourism, shopping, and entertainment, with a wide range of activities planned to cater to different consumer preferences [1] - In the dining sector, more than 100,000 restaurants and specialty shops will offer various "New Year's Eve dinner sets" and "Spring Reunion Banquets" to meet family dining needs, along with unique local events such as large-scale fish feasts and lamb tastings [1] Group 2 - To enhance travel services, Chongqing will issue fuel and charging vouchers and establish "warm supply stations" at key transportation nodes, providing one-stop services for travelers [2] - Major shopping districts will introduce well-known IPs and optimize decorations to create unique shopping experiences, alongside promotional activities such as New Year markets and cultural festivals [2] - The city will integrate intangible cultural heritage and traditional customs with innovative formats to enrich the cultural tourism offerings during the Spring Festival, including drone performances and themed lantern festivals [2] Group 3 - A series of consumption promotion policies will be introduced, including a six-month lucky invoice campaign with cash rewards up to 800 yuan, and a trade-in program for consumer goods to reduce costs for residents [3] - Collaboration among merchants will be encouraged to offer "Spring Festival Shopping · Ticket Benefits," allowing consumers to enjoy multiple discounts across dining, accommodation, tourism, and transportation with a single receipt [3] - The Chongqing Municipal Commerce Commission will guide major supermarkets and markets to increase holiday stock and monitor market demand to ensure stable supply and a joyful Spring Festival for residents [3]