神州租车发布春节大数据 租车预订量与用户规模双增长

Core Insights - The domestic car rental market is experiencing a surge during the 2026 Spring Festival, driven by the "longest holiday" and free highway policies, with significant growth in rental bookings and user numbers [1] Group 1: Market Trends - The rental market shows early activation, extended rental periods, and high growth, with cross-city travel orders increasing by over 70% and bookings for new energy vehicles surging sixfold [1][2] - The decision-making cycle for rental bookings has significantly advanced, with a 20% increase in bookings made a month in advance compared to previous years, and the average rental period reaching nearly 10 days [2] - A dual peak phenomenon is expected, with high demand for rentals on both the last working day and the first day of the holiday, as well as a second peak on the fourth day of the holiday [2] Group 2: User Demographics and Preferences - The user base is shifting, with a notable increase in the 00s generation, whose booking volume has risen by 63%, making them the main growth driver in the rental market [4] - There is a growing demand for personalized and technologically advanced vehicles, with new energy vehicle bookings increasing sixfold, highlighting a trend towards family-friendly and spacious models [4] Group 3: Operational Enhancements - The company has deployed 100,000 new vehicles across major cities and tourist destinations, enhancing its fleet to meet diverse user needs [5] - A comprehensive service system has been established, including features like damage compensation, door-to-door service, 24-hour customer support, and intercity return options, ensuring a reliable travel experience during peak demand [5] - The combination of a long holiday, consumer recovery, and travel enthusiasm is creating a larger travel radius for users, integrating car rental into family holiday culture [5]