Jing Ji Guan Cha Wang·2026-02-06 09:47Core Viewpoint - The strategic partnership between Greentown Community Commercial Group and NetEase Yanxuan aims to launch the "Pet-Friendly Community Plan," focusing on enhancing living services for pet-owning families through a four-dimensional integration of products, memberships, facilities, and services [1][4][12]. Group 1: Partnership Details - The partnership was officially signed on February 4, 2026, with key representatives from both companies present at the signing ceremony [1]. - Prior to the Spring Festival, the two companies collaborated on community events, distributing gifts such as fresh steamed pet food and pet scarves to promote the pet-friendly concept [1]. Group 2: Community and Emotional Connection - The initiative reflects a growing recognition of pets as integral family members, influencing community ecology and residents' happiness [4]. - Greentown's mission is to create a warm and lasting living environment for all community members, including pets, emphasizing respect and care for all life forms [4][12]. Group 3: Product and Service Innovation - NetEase Yanxuan's pet business focuses on creating a pet-friendly society, with a commitment to quality products and services that enhance the pet ownership experience [6][7]. - The company has developed innovative products like the fresh steamed pet food series, which addresses common issues in pet nutrition and digestion, contributing to significant growth in 2025 [7]. Group 4: Implementation Strategy - The "Pet-Friendly Community Plan" will be executed through a systematic approach involving the introduction of quality pet products, a dedicated membership program, the installation of pet-friendly facilities, and community engagement activities [9]. - The plan aims to foster a sense of belonging and convenience for pet-owning families, enhancing community trust and identity [9]. Group 5: Future Vision - Greentown Community Commercial Group plans to expand the "pet-friendly" practices to more communities, promoting a gradual transition from "happy homes" to a "better society" [14]. - The initiative is seen as a step towards building a harmonious coexistence among people, communities, and nature, contributing to a more compassionate urban environment [12][14].