Zhong Guo Jin Rong Xin Xi Wang·2026-02-06 09:46Core Insights - The article highlights the rising trend of "just-in-time" purchasing in retail, leading to a surge in demand for various New Year goods, particularly in instant retail platforms like Meituan Flash Purchase [1][2]. Group 1: Consumer Trends - The demand for New Year goods has significantly increased, with various categories experiencing substantial sales growth, such as craft beer sales up 100%, sauce-flavored liquor up 107%, and smartphone sales up 126% [1]. - Other notable increases include sports camera sales up 501%, gold jewelry up 214%, down jackets up 593%, and neck massagers up 213% [1]. Group 2: Retail Strategies - Meituan Flash Purchase plans to launch a New Year festival starting February 6, collaborating with over 100,000 "New Year Good Stores" across various retail categories, including supermarkets, convenience stores, and specialty shops [2]. - The platform will provide consumers with up to 666 yuan in Spring Festival consumption vouchers, enhancing the visibility and support for these stores to capitalize on the festive shopping season [2]. Group 3: Government Initiatives - The Ministry of Commerce and other agencies have issued a plan to stimulate consumer spending during the Spring Festival, encouraging the exchange of old products for new ones and supporting offline retail [3]. - In major cities like Beijing, Shanghai, and Shenzhen, Meituan Flash Purchase is collaborating with digital brands to offer subsidies for new electronic products, aiming to convert government policy benefits into increased orders for physical stores [3].